The Ready-to-Drink (RTD) revolution isn’t coming; it’s already here.
A recent industry “Special Edition on Innovation” by BeverageDaily highlighted exactly what we are seeing on the ground here at Sangria Republic: Consumers—especially Gen Z—are finished with compromising quality for convenience. They want both.
According to recent market insights, the beverage landscape is shifting fast. Here is what the data tells us about the current market, and how Sangria Republic is answering the call.
- It’s not just about “Canned,” it’s about “Real”
As noted in recent reports on market movers like Cutwater Spirits and Shake Up Cocktails, the biggest hurdle for canned drinks has historically been the consumer belief that they aren’t “real” cocktails.
At Sangria Republic, we tackled this head-on from Day One. We don’t hide behind artificial flavorings or excessive sugars. We use premium Spanish wine and natural fruit essences. When you crack the can, you aren’t getting a sugary imitation; you are getting the authentic experience of a Spanish summer.
- Convenience is King (and Queen)
The industry report notes that “cocktails no longer need bartenders… the drink now offers an instant kick in a can.”
Whether it’s for festivals, beach clubs, or a fast-paced retail environment, our format eliminates the friction. No mixing, no fruit chopping, no waste. Just chill, snap, and sip.
- Flavor and Fun Drive the Market
Successful brands today must deliver “real ingredients, real flavor, and real fun.”
This is the DNA of Sangria Republic. We’ve taken a traditional beverage and remixed it for a modern, social lifestyle. A perfect example is our Sangria with Yuzu, Hibiscus, and Vanilla. It represents the innovation driving the category—offering complex, craft flavors in a format that fits the modern European and US lifestyle.
Reference: Insights adapted from BeverageDaily’s “Special Edition: RTDs Innovation and Trends,” reporting by Rachel Arthur.
